Jeffrey Guillen I Experiential Design
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W Goa

W HOTEL GOA OPENING TOOL KIT, JUNE 2018

In celebration of W Hotel’s newest portfolio property, we developed a summertime experiential platform that brought a taste of the GOA hotel to key global markets. Inspired by select iconography found in GOA – from its COLORFUL spices and marigolds to its music scene and psychedelic atmosphere – we created a series of “pick & choose” event activations that could be held at various world wide cities. We CONSIDERed EVERYTHING from the invites, step and repeats to live art to interactive dance floors

creative direction/graphic design/branding/packaging/renderings