Jeffrey Guillen I Experiential Design
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Toyota

TOYOTA COROLLA 50TH ANNIVERSARY, NYC, MARCH 2016

Toyota threw a party to unveil a special edition Corolla to commemorate the car's 50th anniversary. More Corollas have been built since 1966 than any other model, surpassing the Volkswagen Beetle in 1997. It featured a custom built wrap around museum wall adorned with iconography, timelines and physical objects celebrating the car’s most iconic moments and TECHNOLOGICAL ADVANCEMENTs that helped shaped the auto industry. Guests were greeted by an oversize 50th logo built COMPLETELY out of MINIATURE corollas while vibrant red gobos, artwork and lighting lit up the evenings event.

Sr. Art Direction / 3D MODELS & RENDERINGS / SPATIAL PLANNING / GRAPHIC DESIGN / DECOR / CUSTOM FABRICATION