Jeffrey Guillen I Experiential Design
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Square Fair

SQUARE, PARTNERS DAY, SAN FRANCISCO CA, NOVEMBER 2018

At the first ever Square Partner Fair, sellers and partners had the chance to interact and learn more about how Square can support their business. Oversized graphics and bold patterns filled the space. volumetric Plywood was used for stage elements and the seller booths to create a DIY, carnival like look and feel throughout the space. We played with the use of transparency by covering the entire perimeter with a mosaic of colorful graphics to bring reflect color and dynamic movement within the main sellers space.

sr. art direction / custom fabrication / graphic design / styling / propping / on-site art direction

PRESS