Jeffrey Guillen I Experiential Design
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PopSugar Newfront 2015

POPSUGAR, DIGITAL NEWFRONTS, NYC, APRIL 2015

POPSUGAR, the #1 millennial lifestyle brand for women, held its Digital Content NewFront presentation at New York City's Cedar Lake. During the presentation, the company unveiled an ambitious slate of new series and highlighted its lineup of successful returning franchise series. This diverse slate explores many of the passion points of POPSUGAR's main audience of millennial women, including the worlds of style, food, home, and comedy. The space was divided into 4 interactive pillars using, color, light, sound and taste to evoke the brands new direction.

SR. ART ENVIRONMENTAL ART DIRECTION/FLOOR PLANS/ELEVATIONS/RENDERINGS/GRAPHIC DESIGN/ON-SITE DECOR/fabrication management