Jeffrey Guillen I Experiential Design
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Loreal, BeautyCon

LOREAL, BEAUTY CON, NYC, APRIL 2019

The worlds largest beauty conference, Beauty Con invited Hangfour to represent Loreal’s new Signature lipstick line, empowering women with 12 inspiring quotes of strength, power and beauty. Harnessing the chic and premium aesthetic of Parisian beauty we designed a 30’x30’ both that reflected the diverse range of colors for every skin type, as well as layering the walls with contemporary graffiti to represent power and strength.

Sr. Art Direction/concept/floor plans/elevations/renderings/graphic design/on-site decor/FABRICATION management