Jeffrey Guillen I Experiential Design
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Dell I SxSW

DELL SXSW, AUSTIN TX, MARCH 2016

Dell worldwide hired bmf media to design a one-of-a-kind conference and brand IMMERSION experience at sxsw. focused on showcasing their new product to worldwide buyers we created a TRIANGULAR space featuring three living VIGNETTEs displaying the breadth and wide range products dell uses to influence and change the world. the vignettes gave the buyers and guests the OPPORTUNITY to learn and interact with the product within various DEMOGRAPHICS and product lines.

SR. ART environmental art DIRECTION/FLOOR PLANS/ELEVATIONS/RENDERINGS/GRAPHIC DESIGN/ON-SITE DECOR