Jeffrey Guillen I Experiential Design
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Charming Charlie

CHARMING CHARLIE, STORE OPENING, NYC, JUNE 2015

Situated at 445 Fifth Avenue at 39th Street, the Charming Charlie flagship is a showcase for the brand's new store concept, and was designed in partnership with Callison Architects.  At 16,000 square feet, the three-level flagship in Midtown East is the largest of the brand's stores worldwide. we made sure the opening party was a blend of mid-century modern accents and soft tonal pinks,reds and whites. complimenting the AESTHETIC of the interior bar we created candy bars, interactive mixology stations and a vibrant and fun tonal PEONIES photo moment.

CREATIVE DIRECTION/FLOOR PLANS/ELEVATIONS/GRAPHIC DESIGN/DECOR & syling/lighting