Jeffrey Guillen I Experiential Design
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Catdance

 

CATDANCE, SUNDANCE FILM FESTIVAL, PARK CITY UT, JANUARY 2015

While the independent film world gathered for Sundance, the Fresh Step brand and ASPCA hosted the Catdance Film Festival, a tongue-in-cheek celebration of films about the most independent of subjects: Cats. But rather than the grainy, camera-phone cat videos that dominate online, the Fresh Step team went highbrow, sourcing scripted, original cat shorts. WE designed an experience founded in hollywood NOSTALGIA, Adorned with classic vintage style movie posters, marquees and custom Meow-mixers such as “The Eartha Kitty"“ and “The marilyn "meow"roe” to transport guests back into the golden years of film.


CREATIVE DIRECTION / 3D MODELS & RENDERINGS / SPATIAL PLANNING / GRAPHIC DESIGN / DECOR / CUSTOM FABRICATION