Jeffrey Guillen I Experiential Design
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Barclay Card Holiday Shop

BARCLAY HOLIDAY GIVEAWAY, NYC, DECEMBER 2017

To celebrate the launch of the Barclaycard CashForward™ World MasterCard®, Barclaycard made a charitable footprint on the streets of Manhattan with a truck that housed a larger-than-life version of the classic arcade Crane Game. Throughout the day, holiday shoppers were invited to “pay it forward” and can win a gift card with various prize levels, along with a secret dollar amount that will be donated to Toys for Tots on behalf of Barclaycard. The event also featured and interactive photo booth and DELICIOUS warm and toasty snacks.

sr. art direction / floor plans / graphic design / decor / custom fabrication