About

b. 1986, HK.

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About

I have a passion for creating innovative, sharp, and unique designs that immediately attract attention and create memorable moments people share and engage with. 

Throughout my professional career I’ve cultivated the knowledge and experience in developing high-impact advertising, brand identities, experiential events, environmenttal installations and print/web/digital campaigns. I have a track record of meeting demanding deadlines, communicating effectively with cross-functional teams and pushing the creative envelope while having a positive can-do attitude. 

I have seven years of experience and take a hands-on approach in directing junior artists, collaborating with clients, accounts and vendors to bring all creative concepts to life.

Approach 

Born in Seattle, WA, I was formally trained in Architecture and Graphic Design at Northeastern University in Boston. I use my understanding of dimensional form and space to drive my creativity and develop concepts during the design process. I'm driven by human insight and simplicity and my goal is to always deliver honest and valuable creative that exceeds the expectations of the client and consumer.  

Past Client Work

Beauty/Fashion/Luxury CFDA, Charming Charlie, Color Pop, DKNY, Dolce Gahanna, Dove, Eddie Bauer, Express, H&M, Jonathan Simkhai, Kipling, Lane Bryant, Levis, Nordstrom's, SOLS, Revlon, Uniqlo

Corporate Newport - RJR 

Food/Beverage Arizona Iced Tea, Bai Energy, Bustelo Coffee, Campbell's, Chole's, Keurig, KFC, Lindt, Lipton, Mountain Dew, Pepsi, PizzaHut, PopChips, Smuckers, Stouffers, Stonefire, Vitamin Water, V8

Hospitality/Tourism AC Hotels, Autograph Collection Hotels, East Miami Hotels, IPW Conference, LA Tourism, LA Pride, Marriott Hotels International, Aloft, Element, Miami Tourism, Moxy Hotels, Renaissance Hotels, W Hotels Worldwide.

Music/Film/Art Festivals/Media Art Basal, Billboard Top 100, Coachella, Entertainment Weekly, FYF Fest, Hangout Music Festival, Life is Beautiful, LuxeLifeMedia, Outside Lands, Pitchfork, Sundance Film Festival, SXSW, Today Show

Non Profit ASPCA, Born This Way Foundation, Habitat for Humanity, Sunshine Dance Academy

Real Estate Chart Organization, Dawson Sawyer, The Elliot, The George, Rolston, Shorewood the Tides, Spirit Bay, Ultra, Wildwood Resorts

Spirits/Wine Cointreau, Gin Mare, Heineken, Jagermesiter, Kim Crawford, Rufino, Svedka

Tech/Health/Finance BarclayCard, Dell, MasterCard, Microsot, Sofi, Smashd, The Points Guy, WebMD