About

Profile

Jeffrey Guillen is a visual communication & environmental designer committed to delivering effective, relevant and engaging branding solutions. He is a designer committed to delivering creative, professional, and unique designs that immediately attract attention and drive responses. He is skilled in developing high-impact marketing materials, brand identities and print designs. Over the past five years of his professional career he's cultivated the knowledge of how to create memorable brand campaigns that increase revenue and brand loyalty. He has experience working in, and contributing to a creative environment, known for taking a hands-on approach in directing artists, collaborating with clients, and bringing creative concepts to life. 

Approach

Born in Seattle, WA, and formally trained in Architecture in Boston, Jeffrey uses his advanced understanding of dimensional form and space to drive his creativity and develop his ideas during the design process. Driven by human insight and characterised by simplicity, he delivers honest and valuable creative responses to meet the needs of the client. 

β€œThe public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”
β€” Paul Rand